This portfolio features the work I did as the Manager and elected leader of our corporate communication senior capstone class: “Global Strategic Communications.” The class focused on a two-semester long project called DiscoverU.

“DiscoverU” is an real-world event I had to create, plan and execute on campus. I worked with real-world clients, had to manage the budget, raise funds, recruit sponsors and oversee all other logistical operations that were needed to properly plan the event. I also had to develop a social media plan, a promotional plan, design and promote a brand, develop a media kit and more!

DiscoverU focused on increasing the retention rate of Penn State Beaver students who were still undecided by helping them find their passion,  a career path and guiding them to declare a major that is right for them.