Ads are what run the world and they are what creates the wants and needs of consumers in this post I am going to argue how through the use of rhetorical appeals Tampax creates a rhetorically effective ad. As a woman I am the clear target audience for this ad, Tampax is a menstrual product company that tries to show that any woman should be able to do whatever they want on their period and not have to worry about bleeding through. Tampax has partnered with many famous athletes to try and convey their implicit message, the message that they have always tried to show is that a period should never be what’s holding you back or what you worry about, no matter what you have to do it should be as if your period does not even exist, they want to show empowerment and relief of worry. This company has always been very adamant about showing empowering ads and appealing to women by using rhetorical appeals, ethos, pathos, and logos. The way that this ad uses logos is through the text and the logical appeal of the text. as the viewer can see the word active is written in a special font making it stand out, the reason they do this is to grab attention and also establish the message that you can use this product and be active. Another example of logos is the quote that is shown, “at a moment like this, I’m glad u use new Tampax pearl active” they put the text right next to the a woman who is climbing and showing true strength, this is logos because that is the logical place to put the quote so that it stands out and brings the reader in. That quote is important in many ways for the rhetorical appeals like the appeal of pathos, when it says “at a moment like this, I’m glad u use new Tampax pearl active” they are appealing to the emotional side of women, it makes the audience feel that if they use this product then they are secure and they won’t have to worry about bleeding through or discomfort. Those are some of the top things that women look for in menstrual products so Tampax adding that quote gives a sense of reassurance to us. Another example of pathos in this ad is the woman herself, we can see the intensity of her climbing, and normally when anyone sees an activity like this we feel empowered as if we can do the same thing and that we can do anything we set our minds to. So far both pathos and logos show how rhetorically effective this ad is and the clear implicit message of empowerment and reliability. Lastly, Tampax also uses ethos in the ad to help to be effective, the first example of it is the name Tampax itself, Tampax is a well established and well-known brand, and by them using their name in this ad women know that it is a reliable brand and they feel not as reluctant to buy from this brand as they would feel for a random brand. Without the name is so well known many women would not buy this product and it would be a failure. All in all, there are many pieces that come together to create one cohesive ad, because of the quality graphics and the well throughout language it makes this ad worth producing because it will be successful. This is how the Tampax ad was rhetorically effective through the use of rhetorical appeals. By Tampax using the rhetorical appeals it created the implicit message that a period should never be what’s holding you back or what you worry about, no matter what you have to do it should be as if your period does not even exist, they want to show empowerment and relief of worry.