In a fast paced world, there are a lot of moving elements, and maintaining relevancy in modern society can be difficult to achieve. Nonetheless, our environment holds a long-lasting presence that stretches to eras before humans. There are rapid changes in our environment that are being highlighted everyday, thus showing the strength the message holds now and possibly in the future.

Published in 2014, I believe the relevancy of this video will remain for a long period. The power of the message is currently at its strongest in our modern lives, now. The world is enduring changes in multiple elements, but Mother Nature’s strength is not dwindling; our strength is. With continual, devastating effects in the environmental world upon which we have no action, this psa will have always have a perfect opportunity to portray its message in warning and alerting people of what’s to come. This idea that the video will hold a presence for a long time demonstrates the effectiveness it has. There is already a strong following to the video and its message now, and since the topic of climate change will foreseeably be relevant in the future, the video can increase its following as time builds.

Within the video, there are multiple elements that allow for an effective delivery of the message. The video places great emphasis on its message through devices such as imagery and tone which in total leads to an appeal to fear by the creator. Through the clips of Earth’s wonders and natural habitats, the creator evokes a sense of serenity and calm. This is not necessarily the mood established through the tone of the video. There is a contradiction in the two elements, which draws the viewer to truly contemplate the meaning of the video. Listening to Julia Roberts speak as Mother Nature, you may feel a sense of aggression directed towards the viewer. This aggression is most prevalent when Mother Nature makes connections to her success and our success. She mentions “when I thrive, you thrive. When I falter, you falter, or worse” to establish the relationship we hold with Mother Nature. This reaches out to our commonplace that we wish to succeed. Drawing upon that commonplace, we as a society can begin to understand the true driver of the relationship. Furthermore, there is aggression in the periods when Mother Nature refers to her natural elements of oceans, streams, and more. The emphasis on “my” and the repetition shows again who holds the power in the relationship. Lastly in the video, there is the call to attention by phrasing a question to the audience, “Are you (ready to evolve)?’

All of these components work together and are able to draw an appeal to fear. There is a sense of fear established about what the true relationship is between us. Mother Nature is reliant upon us, and will not fix herself to better us. There is fear directed towards the audience in that this has happened before with other species, and Mother Nature will still live on, yet we may not. There is fear, not to make us scared, but to make us understand the extremes we are facing with climate change now. It is testing our knowledge and calling to us on how we are prepared for the future.