This booklet is the result of asking the question:
What can we do to increase sales and attendance at our market?
At first glance, it is a very simple question, but we found that the
answer is more complex. We begin with a bit more detail on the
question itself.
“Reach Out” Webinar Slides
Nykisha Madison-Keita, Farm Manager for Urban Tree Connection and Penn State Urban Ag Coordinator, Dorothy Cross
Explore the dynamics of farmers market promotion and outreach when shifted to a community-centered approach. Through an exploration of community assets, reimagination of strategic partnerships, and an investigation of barriers to engagement, learn how to REACH OUT to the community you serve and open doors for success. Farmers market challenges transform into opportunities for collective benefit when you adopt the mindset that the people are the money!
REACH OUT-A Community-Center Approach to Farmers Market Promotion & Outreach-FINAL-2nwaw77
MarketSizer® and HubSizer® Toolsite by New Venture Advisors
MarketSizer and HubSizer are tools for food system planners. It uses data from public and private sources to calculate unmet demand for local food at the state and county level. With a few clicks you can estimate the potential of the market in your area for local meat, dairy, poultry & eggs and fruits & vegetables.