In my previous Personal is Political blog, I briefly discussed the community around my father’s convenience store business and the opportunities for connections with others it has brought into my life. But just how deeply does community matter or influence a small business?
As I am sure you can imagine, the answer to this is a great deal. Although I am certain that you understand the overall scope of how important community can be, I want to pick it apart the way I did when trying to understand its influence. To bring it to a deeper level, let’s compare my father’s small business to a chain corporation business such as Wawa or Sheets. In almost every single business model, the main goal is to attract customers and get them to purchase your goods. Corporations like those, have millions of dollars worth of inventory and resources to help promote and run such large facilities. While I have no problem with these businesses, as I must admit I am a frequent Wawa goer myself, it becomes a problem for small businesses when these larger chains decide to add to their “monopolies” in places that are within just a few miles, maybe even blocks from locally owned businesses. I’m speaking from personal experience when I say that something like this can take a toll on one’s business, financial situation, and family.
Considering my father is only one person, with nowhere close to the same amount of funding and resources for his business as compared to bigger corporations, it becomes a battle that he can not fight alone. Within the past 5 years, we watched as traffic built up on Main Street and waited with worry as a Royal Farms convenience/gas store was built within about a 10-minute walk from my father’s small business. My family and I witnessed the upper hand these corporations had, but also the importance of connections and community. It became up to the local within the community of whether to continue to shop small businesses, or feed into the already wealthy corporations. Although there was still clear evidence of some lost business, it was those within the community who had stayed loyal and enjoyed the connections they made with my father and other workers that helped keep our spirit and business alive. I can confidently say that the loyalty, bonds, love, and connections that my father has made with those regular customers within the community are truly what keep his business up and running even to this day.
Every time I visit my father’s store, I too am greeted by customers who may recognize me but only remember me from when I was little, or may ask if I am the owners daughter since he always talks about me and people tend to say I look just like him. Sometimes I will overhear my father bickering with a customer and then sharing a laugh, since most consider him a friend as he does with them. I have even seen just how much the community care about my father and the business that has been up for decades. Every single time my father had a health scare or people thought he may be selling the business, those within the community would come to help or show support. I personal do not think many people will find these kinda of connections within bigger corporation businesses. Communities are what drive small businesses, inspire more innovation, and create deeper connections. I encourage you to try your best to shop small businesses within your community. And if you ever get the chance, don’t forget to spark some conversation with the owner, because chances are they are some really cool people and you never know, your connection could last a lifetime!