Nowadays, professional web design is not only the process of technical creation of a website, but it also involves aspects of graphic design, branding, functionality, usability, and engaging with “the client”. E-commerce is one of the most exceptional challenges of web design. When it comes to making effective e-commerce web design, there are many other complex and super important things to keep in mind. While user friendliness and simplicity are still the keys, web designer should always keep in mind the following aspects:

• SEO and search marketing, as well as some basics of Social Media Marketing
• Easily manageable CMS (content-management system)
• Powerful Marketing Suite (running promos, using coupon codes, etc.)
• Mobile Responsive Design (sales across all devices)

So, it’s not all just about design. Since development of any enterprise website is a large-scale project which presents its own challenges, often web designers should collaborate with/subcontract other developers. From “the client” (those who own the shop) to the server and from the server to “the customer” (those who buy from the shop), web designer is the main bridge between all those things in e-commerce.