You can see Anna’s final presentation here.

Quick overview

Nowadays, all artists have a lot to worry about. We have to make our work and start building our career at the same time. We work hard, but we don’t have that much of a business and marketing strategy knowledge. Marketing is usually the last thing we want to spend our time doing. But it’s a crucial part in our practice.

Your name becomes your brand. Your personal brand is a blend of your work, your artistic drive and attitude with a sound understanding of your professional goals. The more specific you are about your work and who will enjoy it, the more targeted and genuine your marketing will be. And then all of it gets translated into your portfolio website, social media networking, etc.