The importance of education in America has long been emphasized and reiterated as demand for jobs that require higher levels of education increases. However, as  safety in schools has become more of an issue and the frequency of school shootings has increased tenfold, education itself has taken almost a back seat as an issue when compared with the larger issue of saving the lives of children who could be at risk just by going to school. On March 14, over 1000 students stood up and walked out of class to participate in a walk out to bring awareness to the lives lost because of school shootings. Scattered among the determined, passionate, and even angry faces in that crowd are the words on the posters they hold. One such sign screamed, “I go to school to get As, not PTSD.”, and another reads “I should be writing my college essay, not my will.” In light of the shooting in Parkland just a month before,  these posters dig directly into the heart of the issue at hand, addressing the audience from the perspective of sources close to the matter using tactics that ensnare the emotions of the reader. Elevated feelings of pity, shock, and determination accompany the call to action hidden in this poster behind the reliability of the speakers and the timing of the poster itself.