The civic artifact that I chose to examine is an advertisement done by Climate Reality Group which is an organization aimed at ending climate change and building a net-zero future. Immediately when you look at the image, it is weird to see Santa, someone who is meant to represent youthful joy, in such a dreary environment. If you look closely, you can see that Santa’s expression is sad and even a bit irritated. He seems to be rolling his eyes. After looking at Santa, our eyes move over the text on the image. There we can see it says that a third of Americans believe in Santa and that the same amount of people do not believe in Climate change. Now, we can look at the picture and better understand why Santa is sad and in a grey landscape. The image is trying to convey both the literal and tangible effects of climate change, while provoking an emotional response. Santa is a reminder of youthfulness and children. While the ad does not explicitly say who was surveyed to find out that a third of Americans believe in Santa, I think it is safe to assume that a larger portion of that number is children. The image of Santa is meant to make us think of all the kids who will be impacted by climate change if we do not act now. The comparison between climate change, something that is very real, and Santa, something that is widely known to be make-believe is very interesting. It makes viewers think about just how widespread the idea of climate change being a hoax really is. I think a lot of people believe that most people know climate change is real and poses a serious threat to our future but seeing this ad would show you that that is not the case. If a third of a the population denies its mere existence, how can we expect to make a change? That is the message I think the article is trying to convey and I think that it effectively does so.