What does a children’s book and an AK-15 have in common? Virtually nothing at first glance but by seating two children in a US library: one with the children’s book Little Red Riding Hood and the other with a major assault weapon, it’s proven to audiences through an intense lens the prevalence and current position of guns in schools. This ad from “Moms Demand Action” brings to light the dark topic of what the educational system has done to keep guns out of school compared to other so called dangers.

To clarify confusion the organization stamps the phrase, “One child is holding something that’s been banned in America to protect them” in white writing and in red writing follows, “Guess which one.” At first glance one would assume that it’s the large gun sitting in the lap of the little girl which is exactly the advertisement’s purpose. It explains that Little Red Riding Hood was banned in schools along with several other children’s books because of the very explicit content, the bottle of wine in her basket. 

This image persuades the audience through pathos and kairos more than anything to side with the organization in believing that guns should be banned or controlled more than an innocent child’s book containing alcohol. Even if the audience was in support of personal possession of guns, they would agree with this image that it’s quite ridiculous to ban a book before a major assault rifle after viewing this advertisement.