Thirteen. Twenty. Seventeen. These are just a few of the numbers of students who were not able to go home to their families at the end of the school day. Gun violence has always plagued the educational system taking the lives of innocent students annually. Organization, “Moms Demand Action”, produced an advertisement showing two children seated in a US school library: one with the children’s book Little Red Riding Hood and the other with a major assault weapon. Similarly the “Sandy Hook Promise” campaign produced a “back to school” commercial advertising how thankful students are for their new school supplies, such as scissors to fend off an intruder or new socks to prevent a fellow student from bleeding out. With the help of the contrasting items and their darker alternatives clutched in these children’s arms, the audience is forced to feel a drive for change. A change not only for gun control, but for the safety of future generations.