The Design of Everyday Things by Don Norman to me resembles a looking glass through modern designs as a spectacle and user of technology. Technology is ever so evolving and with such vast changes in a small period of time, there could be an innovation or just something that falls flat. This all comes down to the user experience which creators seem to lose thought of designing a product that is “perfect”. Humans make mistakes, but it doesn’t mean one cant improve upon it. Nowadays due to beta testing, a lot of products are capable of releasing their content as well as receiving constant feedback as to what needs to be improved. So with this becoming more prevalent how does one product separate itself from the pack. One word “User interface” which Mr. Norman says, “Human-centered design”, An approach that puts human needs, capabilities, and ways of behaving “. There needs to be a connection between us and technology so that everyone is on the same page. Technology is supposed to bring communication as well as solutions. This portal to information needs to look appealing, discoverability and understanding are some prominent factors that could lead to the successful rise in popularity. People want something simple technologies are being with the idea of what logically makes sense for the success of the application without taking into consideration the user experience. This is ultimately what determines the appeal and growth of a product. Think of your favorite apps, or computer programs, what separates it from the rest? Why does it appeal to you so much? Everyone can agree on a user-friendly interface bringing in a potential growth in user experience as well familiarity.
Below I found a video of Don Norman discussing the design habits we invoke on a daily basis. For instance a lot of the times we find a big expensive watch satisfying because of looking just at the design. The design appeals to us with a higher preference compared to the actual functionality of the product. That really expensive watch could perform less than a cheap watch and we as consumers would turn it down just because of design. This works in everyday situations I go through in which I’m downloading new apps for the first time and am finding myself disliking apps due to the poor UI. I discovered what in particular drives the success of any design or product. Simple things that contribute to the user’s experience can go along way.