The semiotic square, also known as the Grimes square, is a tool used in structural analysis of the relationships between semiotic signs through the opposition of concepts, such as feminine-masculine or beautiful-ugly, and of extending the relevant ontology.

What: Graphic design many unique title page.

Who: On the computer using a combination of Adobe Pre/ After effects and Maya.

Why: The purpose is to draw the viewer in to raise question and capture their interest.