Think to the easily recognizable, classic brand debate: Coke or Pepsi? There are people who swear allegiance to one, or who claim, “there is no difference!”  However, any alternatives are left in the dust and are never even mentioned. It is almost easy to forget there even are other options, such as the Great Value Brand sodas sold at Walmart.  The U.S. population almost always just circles back to the two main options –– Coke or Pepsi.  This is due to the commonplace belief surrounding popular brand items: the best known brands have the best quality products, so they should be sought out for most.  Now, people shop more for logo than contents.

When looking at the Coca-Cola advertisement, the bright colors are quick to draw the viewers attention –– lush green grass, bright shining sun, and that beautiful, red logo in the center.  The ad is very eye catching and visually appealing, making the product appear like the best possible option.  Then taking a look to the caption, the ad directly correlates Coca-Cola to happiness.  Who wouldn’t want to grab a Coke?  The ad is quick to target and present qualities that its consumer base would look for.  It shows the product being used in a desirable outdoor setting, with bright colors that help a viewer imagine the crisp taste of the soda.  By suggesting that opening a Coke is like opening happiness, the ad strongly pushes the notion that its product will not disappoint.  Not only will it be what the customer would expect, but it will knock those expectations out of the park! While Coke may be refreshing, so is almost any other cool, bubbly beverage.  Even those silly-named off brand ones from Walmart.  The advertisement does an impeccable job of painting its product as the best choice, with the help of the commonplace belief in the consumer need for the best and most popular brands.