In early March 2020, a new reality set in: masking, social distancing, and isolation took hold of the United States population.  An almost dystopian life style emerged, forcing people to stay at home and adapt.  As the year went on, people began to slowly emerge from their homes, resisting the vice-like grip of Covid 19 to grasp onto any aspect of pre-pandemic life.  After the cancellation of schools in early 2020, plans for in person classes began to emerge.  Colleges soon announced plans to reopen, plans that included precautionary measures such as masking and social distancing.  Educators and health officials were soon met with a predicament –– how to convince the socially-starved students to follow regulations in order to prevent a mass outbreak?  Universities began to come out with various slogans and campaigns in order to control students.  Lives are on the line, so any campaign must be rhetorically effective.  Many campuses stepped up to the plate, but not all campaigns are equal.  With knowledge of the vast rhetorical situation, Penn State’s “Mask up or Pack up” campaign successfully manipulates rhetorical appeals, and is more effective than alternative college campaigns, such as Notre Dame’s “Here” initiative.

(I think I am going to change my thesis a bit so it does not directly compare the two, I just need to reword a bit.)