My Artifacts:

 

 

These two advertisement/posters are what I will compare in my comparative essay from a visual lens. The pattern that I will use for this essay will be the point – by – point method. This is because I will focus on both similarities and differences of a certain technique in each section.   My three main sections I plan on including are:

Visual metaphor section:

Here I will compare both posters based on the visual metaphors they use.

In the first advertisement, the plastic are metaphorically depicted as food. This serves to show the audience that the seafood they consume contain unnatural and unhealthy plastics.

In the second advertisement, the plastics are metaphorically depicted as a monster. This serves to show the audience that the plastic trash that ends up in the ocean is dangerous.

Camera angle section:

In this section I will compare both civic artifacts based on the camera angle they utilized.

In the first advertisement, a close up shot is present. This makes the audience see that the thing depicted as a sushi is actually made out of plastic.

In the second advertisement, a low angle shot can be seen. This makes The monster seem even bigger and more threatening which emphasizes the danger of plastics.

 

Use of color section:

I will compare the colors used in both of these advertisement.

The first advertisement uses the colors white, light brown and light blue. The color blue symbolizes the ocean and the colors white and brown symbolize the plastic trash.

In the second advertisement, the colors of the monster are vibrant and diverse while the colors of the coast are natural and serene.

Sources:

 

EarthCapades. “Surfrider Foundation – What Goes in the Ocean Goes in You.” EarthCapades, 7 Feb. 2012, www.earthcapades.com/surfrider-foundation-what-goes-in-the-ocean-goes-in-you/.