The World Wildlife Fund, WWF, is an environmentalist interest group. They work to conserve wildlife and raise funds for environmental sustainability. WWF’s slogan is “For nature, For people, Forever”. While WWF may be well know amongst politicians, environmental enthusiasts, and wildlife preserver, their slogan “For nature, For people, Forever” simplifies their message to reach a larger audience and exudes what WWF stands for. The slogan shows that the work they do, they do for the sustainability and well being of the nature around us. That they work to allow the people on Earth a clean and safe environment. That, as long as they have the means, WWF will work for these goals forever. The message, while being short and sweet, is powerful towards their audience. “For nature, For people, Forever” shows their ambition to help the environment, which matches their audience’s drive create a sustainable world. Along with the alliterative component, makes the slogan easy to remember and catchy to wide audiences.

There is a commonplace that we as people want the Earth to be around for years to come. Their slogan includes the word “forever” to exemplify just that. WWF makes a promise to live out this commonplace, making them well received by even a general audience, who may not be well versed in sustainability and nature. The commonplace only further improves their message, and may help their company grow. The message ensures that their goals are to help the natural life around us, signifying that they are fighting on behalf of the people to turn their environmental goals into a reality.

Environmental awareness is only becoming more and more popular around the world as climate change and wildlife extinctions continue to worsen. World Wildlife Fund proves to the world that they are fully focused to help preserve wildlife as proven in their slogan, “For nature, For people, Forever”.