According to the American Psychological Association (2016), Industrial and Organizational psychology studies human behavior in relation to the work place. This branch of psychology seeks to understand and gain information from individual and group behaviors in order to make organizations more efficient and solve problems. One important concept in the realm of organizational psychology is analyzing development in the work place. Organizational psychology studies trend changes in the work place, and aids companies with successful adaptations to these developmental changes. Many of these modern day developments have to do with the ever-expanding technology at our fingertips.
Social media including Facebook, Twitter, Instagram and the like are finding new and innovative ways to reach consumers, convey information and open up a new field of marketing expertise. In 2012, 73% of Fortune 500 companies were on Twitter, and 80% of executives promoted social media as a way to increase sales (Holmes, 2013). In the field of organizational psychology, understanding these developmental trends surrounding social media holds the key to expanding company communication and profit across the technological field. Social media participation for organizations is said to offer many great advantages: “better insight into customer behavior, improved office productivity with internal networks and, of course, significant, measurable ROI [return on investment]” (Holmes, 2013). Understanding this information provides many open doors for organizations to expand into the technological field seeking new opportunities.
Organization participation in social media can impact companies in several ways. Firstly, social media is opening doors for communication. Many companies are now utilizing social media technology as a productively tool in order to create company-wide communication and collaboration, thus replacing email. HR departments are using social media such as Career Finder, Facebook and Linkdin to screen employees for employment, thus replacing the traditional paper resumes. Social media gives organizations more accurate marketing pathways and access to “real-time” consumer activity monitoring (Holmes, 2013).
It is important to understand the strengths that social media and technology provides so that companies can adapt to the changing times and expand business. However, these strengths do not come without challenges. The challenges associated with the use of social media include problems with posted content online by employers/employees, ethical breeches of internet privacy for consumers, training employees on internet policies, training marketing on new technological advances, it is a time intensive business that requires constant monitoring, lacks feedback control, and can be a difficult integration from small and local businesses (Abrons, 2014). These social media challenges really show the importance of organizational psychology and the need for developmental analysis in the work place.
Abrons, R. (2014). The Disadvantages of Using Social Networks as Marketing Tools. Retrieved February 25, 2016, from http://smallbusiness.chron.com/disadvantages-using-social-networks-marketing-tools-20861.html
APA. (2016). Industrial and Organizational Psychology. Retrieved February 25, 2016, from http://www.apa.org/ed/graduate/specialize/industrial.aspx
Holmes, R. (2012, December 6). 5 Ways Social Media Will Change The Way You Work in 2013. Retrieved February 25, 2016, from http://www.forbes.com/sites/ciocentral/2012/12/11/5-ways-social-media-will-change-the-way-you-work-in-2013/#3d002e1219d9