F1 Unlocked is a free platform that is available for F1 fans all around the world to use to connect and engage with one another.
F1 Unlocked has launched less than one week ahead of the start of the 2023 season. The platform will allow fans to get the inside scoop of F1. There will be exclusive interviews and articles with famous fans, past and present drivers and F1 experts. The platform will allow fans a behind the scenes look at all the content from F1 teams.
When you sign up for F1 Unlocked, users can currently get access to analysis for last week’s pre-season testing and hear from drivers and teams about what’s going on in and around the paddock.
The platform will allow fans to follow the action in more detail, providing individual analysis of all 20 cars on track. One major draw is the ‘Live Timing’ section that includes an updated leaderboard, commentary from announcers, individual sector performances and team radio clips.
Members will also get exclusive access to merchandise sales and discounts from both the F1 Store and F1 Authentics. Members will also be able to participate in competitions throughout the season to win prizes, fan-experiences and signed merchandise.
Overall, this platform is a great step for F1 to take and a great way to engage with a worldwide community. I think the PR problem is that F1 has not publicized this new platform at all. I follow all of their social media accounts and the first time I’ve heard about this platform is today based on this news release on their website. F1 should publicize this platform on their social media accounts as well as publicizing it throughout race weekends using paid advertisements, announcements and commercials on television. I think F1 should also pair up with teams to announce this new platform, such as Aston Martin. Aston Martin has one of the best social media accounts I have ever seen run regardless of any brand. The team stays up with trends and incorporates their drivers into them. They also use F1 influencers, and specifically female influencers, that many other teams do not utilize or see the value in using to create engaging content. If F1 would pair up with Aston Martin to create a social media campaign to publicize the new platform, the platform could expect to see a lot of new members and subscribers.