Since writing my last production report, I have brainstormed the incorporation of elements my client and I discussed during our meeting, such as the color palette, the branding elements, fonts, and patterns. Featured below are my brainstorming pages, logo prototypes, and branding elements prototypes (all of which are meant to reflect the feedback I have received hence far about my work). After holding a meeting with my project advisor, going forth, I need to hone in my color palette and better define it; play around with the utilization of said colors within the logo and branding elements; conduct follow-up research on fonts and then apply a simpler font to my work; do away with the doubling behind elements; and demonstrate that these elements are versatile, all of which I intend to be reflected within my work by my next production work report.

Brainstorming:

Mood Board:

Link: https://www.pinterest.com/beccapaigex/simply-handmade-branding-mood-board/

Potential Logo Prototypes:

Branding Elements Prototypes: