Since my last progress report, I have made considerable progress in my branding endeavors. Choosing to stick with more of a farmhouse feeling; I altered the color palette and branding elements to reflect so since my client’s brand is meant to appeal to individuals with a farmhouse taste than be more representative of crafting. I have solidified my color palette; created more cohesive branding elements; created a pattern; and chose a more appropriate font. Attached below is all the aforementioned created components: a text-based logo (one normal and one reversed); a stacked logo containing text and an icon; an icon logo; staged product photos; a horizonal logo; and a vertical logo. Going forth, I intend on altering aspects of the pre-existing logos; choose a secondary font; create social media mock-ups; and play around with the creation of more staged product photos.