When looking at each website, note the rhetorical choices. What do they say about:
Who the audience is….
The tone….
The purpose….
Are these choices effective?
Is the site easy to navigate?
Do the “personalities” make sense for the organization? Color choices, images, layout, information?
MLB
Architecture Firm
A Zoo!
http://www.clevelandmetroparks.com/Zoo/Zoo.aspx
Law Firm
Fossil Fuel Company
https://www.bp.com/en_us/bp-us.html
Green Energy
http://www.greenenergycorp.com/
Investment
Software
Government – FBI
Government – Department of Transportation
https://www.transportation.gov/
Consulting
http://www.pwc.com/us/en/index.jhtml
Museum
Non-profit
School District