Credit for this photo goes to the National Federation of the Blind.
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The very first thing that I notice about this ad is that it’s extremely simple and effective. Only containing two words and four letters, negating the logo of the NFB, and three basic colors of the same family. White, black, and grey. The first thing you see in the ad is “V S ON” in large white text on a white background. Then directly below in smaller text is “Donate Eyes”. Relating to the fact that two I’s are needed to make “V S ON” complete. Its a simple, yet effective message that everyone can understand. Analyzing this from a graphic design point of view, the eye is attracted to the center of the picture because of the large text. The large text also makes it evident that the letter I is missing from the word vision, which makes the person think about the significance of them. When they’re thinking about I’s, the ad hits them with the “Donate Eyes” line. That, in my opinion, should hit the topic home. Implying that vision in a key sense that everyone should have the right to experience and that donating will dramatically improve someone’s life. Overall, this message is extremely effective. Its short, easy to understand, and clever, all key things to make an ad memorable.