Bing Pan, Ph.D., Associate Professor

Bing Pan, Ph.D.

Dr. Bing Pan is currently an associate professor in Tourism Management, Department of Park, Recreation, and Tourism Management, College of Health and Human Development, Penn State University, USA. He is also a faculty affiliate of the Institute for CyberScience (ICS) and the Graduate Program in Social Data Analytics (SODA). He received his Bachelor’s degree and Master’s degree from Nanjing University, finished his Ph.D. at the University of Illinois at Urbana-Champaign, and spent two years at Cornell University as a post-doctoral fellow. He moved to the College of Charleston in 2005 and taught there and directed the Office of Tourism Analysis until he moved to Penn State University in 2016. From 2012-2013, he spent one year at Hong Kong Polytechnic University as a visiting associate professor.

Dr. Pan has 12 years of consulting experience with local tourism organizations and businesses. He has worked on projects on economic impact analysis, intercept surveys, market research, and ROI analysis. His academic research interests include tourism big data, information technology, e-commerce, destination marketing, well-being and tourism, consumer behavior and psychology. His recent research focuses on online behavior and online destination image.

Dr. Pan serves on several associate editorships and editorial review boards including Annals of Tourism Research, Tourism Management, Journal of Travel Research, Journal of Business Research, Journal of Information Technology and TourismJournal of China Tourism Research, and Journal of Global Scholars of Marketing Science. You can view Dr. Pan’s Google Scholar and Chinese vita.

Dr. pan serves as the Diversity, Inclusion, and Equity Committee chair of the Department. We started an initiative called Lunch Circles.


Post-Doctoral Fellow, Information Science, 2003-2005, Cornell University, Ithaca, NY
Ph.D., Department of Leisure Studies, 1998-2003, the University of Illinois at Urbana-Champaign – Champaign, Champaign, Illinois
Dissertation: Travel Information search on the Internet: An exploratory study (PDF) (Presentation)
M.S., Natural Geography, 1995-1998, Nanjing University, Nanjing, China
B.S., Tourism Planning and Management, 1991-1995, Nanjing University, Nanjing, China