I started off this blog post by typing “Is Amazon Taking Over the World?” and it turns out there is quite a bit of debate on this. Some analysts say yes, others say no. But one thing these articles all get wrong is the entire context of what Amazon seems to be doing. My analysis? Yeah, they’re taking over…but not how analysts seem to think.
Most of the articles seem to be talking about how online retailers are causing brick and mortar stores to become extinct. This DOES appear to be happening, but this is not the greatest threat. For example, everyone is making a big deal about the recent Amazon purchase of Wholefoods. “Oh no!” Everyone says, “Now Amazon is going to destroy super markets. Now I’ll only be able to buy bread, milk, and eggs by having them directly delivered to my doorstep via drone!” No, I don’t think Amazon actually cares about food delivery. Or books. Or any of the other products they sell. The real money is in their cloud platform, Amazon Web Services. Amazon doesn’t care about selling you products directly, they want to be EVERY OTHER business’s back end.
There are so many small businesses out there that are hamstrung in the IT services and logistics department. They simply aren’t large enough to have IT staff. They probably don’t deal in volumes large enough to warrant shipping contracts that provide the same value as “Free Two Day Shipping.” But Amazon is going to sell them that capability. Soon small businesses will be able to handle all of their back office operations via amazon. Consumers will be able to purchase their products from far away and have them show up at their door step at no additional cost. All these articles reference some future battle between Amazon and Walmart, likening it to a battle of the titans. Big box stores have spent the last 25 years pricing mom and pop out of business, leveraging their size and infrastructure to do so. It won’t be Amazon directly that destroys Walmart, it will be thousands and thousands of small businesses who are able to compete again.
I don’t mean to sound Anti-Amazon here. If anything, it’s admiration, in how they’ve positioned themselves to corner the cloud market. They’re already not the ONLY cloud player, with Microsoft’s Azure cloud offering. I think in Microsoft’s case, they’re currently a bit too focused on the front end with Office, Skype for Business, OneDrive, but I also expect more players to emerge to challenge Amazon in this space.
Thoughts on Micro-services: GE Predix
The Russinovich blog on Azure Microservices did a good job at outlining the concept, but I wanted to take a little time to put on my company hat and talk about GE Predix.
Over the last few years, General Electric has been undergoing pretty rapid change. They’ve shed themselves of their financial services business, spinning off the retail banking division as it’s own independent company Synchrony Financial and sold everything else to Wells Fargo. They’ve also divested their consumer appliances business last year and recently divested their Oil & Gas division to Baker Hughes. So what’s going on? Well, the stated goal is they want to be a top software company in the world by 2020 and their plan to get there is to dominate what they call the “industrial internet” with a service known as Predix.
At a high level, Predix is a framework that consists of a portfolio of microservices available in an “App Store” of sorts that are specifically tailored for industrial applications. The advantage to Predix is there is great emphasis on data and analytics as well as robust security which stems from the fact the platform was designed from the ground up to work together. There’s nothing particularly groundbreaking here about the technology, but the idea is to leverage their already sizable installed base in the “operations technology” space where there is currently very little competition.