Entrepreneurs keep the world going, but breaking out of your comfort zone and taking the entrepreneurial leap isn’t commonly recommended. Becoming an entrepreneur is much more than starting a business, as it allows you to take a chance on yourself. In a 2017 Ted Talk, Satish Kanwar gave a phenomenal talk about why entrepreneurship is…

As a business major with an extreme interest in the field of digital marketing, reading the article “Closing the Gap Between Digital Marketing Spending and Performance”, has filled me with both excitement and concern. The articles three authors, Christine Moorman, Jana Soli, and Dennis Cardoso do a great job of illustrating what digital marketing is,…

This is my first article.