End World Thirst 

Water. Humans require water to flourish, to succeed, to survive. TRANSITION: The majority of today’s society is fortunate enough to be equipped with the opportunity to simply turn to a nearby faucet, water fountain, etc., and always have readily access water without going through trials and tribulations along the way, yet as of this year 771 million people across the globe continue to struggle obtaining and maintaining access to clean, drinkable water. The United Nations recognized clean water as a basic human right in 2010, yet the fight to readily available water remains as an existential crisis around the world. Two works that draw attention to this universal issue are the 2018 Water.org commercial featuring celebrity actor and co-founder Matt Damon, and the FreeWater campaign founded by Josh Cliffords; both of which demonstrate two beneficial ways to confront this problem head on. These artifacts use commonplaces to show the privileged parts of the world, with the ability to obtain water, that they have a chance to provide aid to those who are in a less fortunate position. They each use different tactics to display and sell their shared end goal: provide a permanent water source for areas and countries around the world. [ADD MORE] [BE MORE ENTICING] 

Matt Damon is an American celebrity actor well-known for his main-character roles in ‘Jason Bourne’ and ‘The Amazing Mr. Ripley’. Damon also just so happens to be the co-founder of Water.org, a non-profit organization he helped create in order to raise money to provide struggling communities and underdeveloped countries with access to clean water and sanitation. As seen in the commercial, Damon speaks on the global clean water crisis and shows the audience how privileged those with clean water are. The beginning of the commercial starts off with the camera panning to different ways water is used on a day-to-day basis with Damon’s voice saying: “such a simple thing, clean water at the turn of a tap,” automatically grasping the audience’s attention. He then brings to the audience’s attention how easily we can access our readily available clean water, while millions of people around the world must walk for hours just to get some. Matt urges the audience to join him, Water.org, and Stella Artois in their campaign to fund this cause. They offered that if 1% of those watching the commercial bought a chalice, they would be able to provide 1 million people clean access to water for 5 years. This campaign targeted a large audience in order to spread the movement to advocate for cleaner water for many, and by using a high-profile individual they were able to donate $3.13 million dollars to Water.org. Campaigns like these do make a difference and by spreading the word on how inaccessible water is in many countries, we can get closer to solving our world’s clean water crisis every year. [EXPAND/ANALYZE MORE/TOO SURFACE LEVEL] 

Regarding Josh Cliffords’ FreeWater campaign, Cliffords started his company in 2015, while working to provide humanitarian aid in Europe. On his company page he tells his story: “In 2015, my wife and I founded a nonprofit organization in Europe to help refugees. During that time, we helped more than 10,000 people in need. We would speak to as many refugees as we could to hear their stories, and we found that roughly 20 percent or more of them left their countries because they didn’t have access to water or food. After hearing the same story countless times, we dug a bit deeper, and we realized that 35 million-plus people die every year around the world because they don’t have access to these essential goods. It was at that time that we realized the nonprofit system seemed to be broken. If it wasn’t, why hasn’t the Red Cross or someone “saved the world”?” To say the least, Cliffords was shocked by the lack of progress made by large charities and their work for providing clean drinking water. Like the United Nations, Cliffords believes that water is a basic human right and that everyone should have access to clean drinking water, so he created FreeWater, a local water company with a new business tactic to provide complimentary beverages and build up well systems in underdeveloped countries. How? Through advertisements, donations, and profits. FreeWater markets free natural spring water in bottles crafted to display up to eight separate advertisements. They capitalize on businesses demands for ways to advertise and charge them a fixed rate to place an ad onto their water bottles- almost like a miniature billboard. They use the tactic to where the audience comes to them, and the advertisements aren’t inconveniencing their customers, and yet advertisements are still reaching them. Cliffords also touches on ‘water politics’ and his theory on how the global water crisis could be solved with $5 billion, which could be coughed up by large companies like Coke, Pepsi, or Nestle, however water is a publicly traded commodity. So, in turn, for every beverage, FreeWater donates 10 cents to build water wells or water systems for areas that are desperate for water.  [ADD IN THE PATHOS PIECES]

(SPLIT THIS AND ADD INTO THE TWO PARAGRAPHS) Both campaigns have the same end goal: water for all, yet they approach the issue in two different manners. Matt Damon and Water.org used an ethos approach and FreeWater uses a logos approach. Matt Damon and Water.org use ethos in the way that Damon is a celebrity actor, and the ad will touch the hearts of his fans the most. If they would have rather used a lesser-known actor/actress, they would risk not having the backing of a fanbase. FreeWater uses logos as they use data, stats, and common sense in order to sell their campaign. They also use marketing tactics, like targeting businesses in order to further enhance their campaign. In their campaign you can also see a hint of pathos, especially within their story. The audience can feel the emotional investment that Josh Cliffords has to the cause, and that will lead them to want to help as they feel as if it is the least that they can do to support. [ADD MORE] 

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Speech Outline: 

Hook: 

• “Absent, inadequate, or inappropriately managed water and sanitation can be directly linked to the transmission of diseases such as polio, dysentery, or hepatitis A. Each disease linked to the grave living conditions of entire impoverished villages…” 

Background Info: 

• Relay statistics of water scarcity around the world 
• Relay what not having clean water can cause 

Artifact: 

• Stella Artois and Water.org 
• Matt Damon 
• Commonplace 

Rhetorical situation: 

• Use of ethos with Matt Damon 
• Targets Superbowl watchers/large audience/fanbase 
• Uses images of impoverished areas to invoke pathos 
• Symbols found within + music = pathos tactic 
• Comparison between the privileged and the struggling 
• UN SG connection 
• Bring in nearby water issue 
• Offer thinking questions 

Conclusion:  

• Restate thesis  
• Generalize the statistics 
• Restate main points