Elevator Pitch Artifact

Girls are HOT. Guys are HOT. Why is everyone so HOT? GLOBAL WARMING.

Imprinted on a small sticker, these words spark a reaction of humor tainted with a sense of worry. Popularized by the younger generation as decoration on reusable water bottles, stickers like this easily catch the attention of others and are growing to more commonly used to spread messages on activism. In this current time in which environmentalism is highly emphasized, a sticker with such a fun message easily pushes the concept into the consciousness of viewers. Through this creative representation, the image appeals to users and viewers and persuades them to be more conscious of the ongoing issue of global warming.

Through the lenses of visual rhetoric and commonplaces, we can analyze why such a sticker can have much impact in our sustainability practices. With a plain background, simple and thin font, and minimal colors; this visual rhetoric is able to place the entire emphasis on the message the sticker presents rather than on the design itself. Global warming is highlighted so that it hits with a surprise factor after the humor presented in the first three phrases, all very short and simple, which easily contributes to the fast consumption of this artifact. The description of attractive people as hot is a commonplace that has become so highly adapted in modern language that upon reading the phrases, it is one’s first thought that the stickers are referring to the looks of girls and guys. The use of the word hot with double meaning provides a humorous interpretation to the message of global warming, and with such a short message, the sticker remains memorable and allows for environmentalist ideas to spread amongst those who see the image.

With a short, entertaining message, this artifact encourages sustainable practices promoted by the UN while capturing the attention and likes of those who see it.

Hot Guys Stickers for Sale | Redbubble

6 Thoughts.

  1. The hook was absolute perfection, I was quite confused until the end but it definitely pulled me in, cannot wait to see your delivery! Overall I think your lenses are perfectly developed, and your writing was concise and to the point. I truly loved this artifact and your perspective on it. Seriously well done!

  2. The hook was absolute perfection, I was quite confused until the end but it definitely pulled me in, cannot wait to see your delivery! Overall I think your lenses of visual rhetoric and commonplaces are perfectly developed, and your writing was concise and to the point. I truly loved this artifact and your perspective on it. Seriously well done!

  3. Your hook is very fun, and I really look forward to your delivery of it! Your analysis of the artifact through the lenses of visual rhetoric and commonplace is spot on, and I especially liked that you explained the effectiveness of the double meaning of “hot,” as it truly is the center of this artifact. Overall, your choice of artifact and explanation are very clever, and I am excited to hear your pitch in class!

  4. I loved your hook, using the words of the artifact itself was a great idea. Global warming is one of those topics that everyone talks about and is extremely seriously so making it funny and accessible in a sticker like this was a great choice of artifact. You did a great job in explaining why something as simple as a sticker can be so effective. Nice piece can’t wait to hear the rest in class.

  5. Hi Shan, I really liked the delivery of your fun and nice hook! The pitch arrangement was excellent as you go from the broader rhetorical situation to the analysis of specific lenses. Your word choices are crisp and engaging and really grab the listeners’ attention. You maintained great eye contact throughout your speech with engaging hand gestures! Very well done!

  6. The delivery of your hook was incredible you nailed it! Hearing it from your own voice made the speech that much more powerful! Once again I really liked your analysis, and your ability to connect to the audience. I am so jealous of how quickly you memorized your speech and how you could look at the audience without quickening your voice as I did, teach me your ways.

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