Microsoft announced that it was buying Nokia’s phone and tablet business, a big pickup for the tech giant. Microsoft will take Nokia’s phone group and create its own group for mobile devices, called The Devices Group. Microsoft initially announced that it was purchasing Nokia back in September 2014.
The colossal tech group stated it was buying Nokia for around 160 million Nokia 3310’s (the old “brick” phone pictured), or $7.2 billion. Stephen Elop, Nokia’s former CEO, will lead the new division as its executive VP. I believe The Devices Group will add some much needed strength to Microsoft, considering other companies who tried making phones with Windows software (such as Samsung and HTC) didn’t do so well. Perhaps the tablet division could come up with a new brick- strength tablet, basing its strength on Ye Olde Nokia 3310. Those things were notorious for their strength, and everyone knows that tablets need a little more strength than their flimsy plastic casing.
When it comes to the phone and tablet market, the Windows phone has a remarkably smaller share than its big brothers Apple and Android. The Windows phone holds under 10% of the market. Nevertheless, the new phone and tablet division should raise those numbers due to the extra manpower and new executive VP. Microsoft has also been showing a bit of growth on its own in the last few months with the introduction of Windows 8.1 on phones and tablets like the Surface Pro 3. Also with the addition of the new digital assistant Cortana, Microsoft’s giving Siri a run for her money. The future bodes well for Bill Gates & co.
The writer for this article, Steve Kovach, uses pathos to influence the audience’s view of the two tech companies. Kovach shows a picture of Microsoft’s CEO and Nokia’s CEO in order to create an image of unity. Kovach also adds a humorous appeal by adding his assumption of the correct pronunciation of Nokia. The article consists of mostly ethos and logos, including statistics of Nokia and the reputations of each company.
source: Business Insider
url: http://www.businessinsider.com/microsoft-closes-nokia-acquisition-2014-4