Dean of the College of General Studies and Distinguished Professor of Social Sciences at the University of Wisconsin Milwaukee
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- (ed.) Folklore and Ethnology in the Soviet Western Borderlands. Lanham, MD: Lexington Books, Rowman & Littlefield, 2023. (with Toms Kencis and Elo-Hanna Seljamaa).
- Americanness: Inquiries into the Thought and Culture of the United States. New York: Routledge, 2021.
- Jewish Cultural Studies. Detroit: Wayne State University Press, 2021.
- The Practice of Folklore: Essays Toward a Theory of Tradition. Jackson: University Press of Mississippi, 2019.
- (ed.) Oxford Handbook of American Folklore and Folklife Studies. New York: Oxford University Press, 2019. Online in 2018: oxfordhandbooks.com.
- (ed.) Contexts of Folklore: Festschrift for Dan Ben-Amos. New York: Peter Lang, 2019 (with Wolfgang Mieder).
- (ed.) Connected Jews: Expressions of Community in Analogue and Digital Culture. Liverpool, UK: Liverpool University Press, 2018. (ed. with Caspar Battegay).
- Pennsylvania Germans: An Interpretive Encyclopedia. Baltimore: Johns Hopkins University Press, 2017. (ed. with Joshua R. Brown)
- (ed.) Mothers in the Jewish Cultural Imagination. Oxford, UK: Littman, 2017. (with Marjorie Lehman and Jane Kanarek)
- Folklore: The Basics. New York: Routledge, 2016.
- (ed.) Youth Cultures in America. Santa Barbara: Greenwood-ABC-CLIO, 2016 (with Cindy Dell Clark).
- “Who’s That Knocking at My Door? Barnacle Bill and His Mates in Song and Story. Northfield, MN: Loomis House Press, 2016.
- Whirligigs: The Art of Peter Gelker. Fullerton, California: Grand Central Press, 2014 (with Lynn Gamwell).
- (ed.) Framing Jewish Culture: Boundaries and Representations. Oxford: Littman, 2013.
- Campus Traditions: Folklore from the Old-Time College to the Modern Mega-University. Jackson: University Press of Mississippi, 2012
- Explaining Traditions: Folk Behavior in Modern Culture. Lexington: University Press of Kentucky, 2011.
- (ed.) Revisioning Ritual: Jewish Traditions in Transition. Oxford, UK, and Portland, Oregon: Littman, 2011.
- (ed.) Jews at Home: The Domestication of Identity. Oxford, UK, and Portland, Oregon: Littman, 2010.
- Greater Harrisburg’s Jewish Community (Images of America Series). Charleston: Arcadia, 2010.
- Killing Tradition: Inside Hunting and Animal Rights Controversies. Lexington: University Press of Kentucky, 2008.
- Steelton.Charleston: Arcadia, 2008 (with Michael Barton).
- (ed.)Jewishness: Expression, Identity, and Representation. Oxford, UK, and Portland, OR: Littman, 2008.
- (ed.)The Meaning of Folklore: The Analytical Essays of Alan Dundes. Logan: Utah State University Press, 2007.
- (ed.)Encyclopedia of American Folklife. 4 vols. Armonk, NY: M.E. Sharpe, 2006.
- Crossing the Line: Violence, Play, and Drama in Naval Equator Traditions. Amsterdam: Amsterdam University Press, 2006.
- (ed.)Manly Traditions: The Folk Roots of American Masculinities. Bloomington: Indiana University Press, 2005.
- Folk Nation: Folklore in the Creation of American Tradition. Lanham, MD: Rowman and Littlefield, 2002.
- (ed.) Lafcadio Hearn’s America. Lexington: University Press of Kentucky, 2002.
- (ed.) The Meanings of Tradition. Los Angeles: California Folklore Society, 2000.
- Following Tradition: Folklore in the Discourse of American Culture. Logan: Utah State University Press, 1998.
- Popularizing Pennsylvania: Henry W. Shoemaker and the Progressive Uses of Folklore and History. University Park: Penn State Press, 1996.
- Ethnic Ancestry in Pennsylvania: An Analysis of Self-Identification. Middletown: Pennsylvania State Data Center, 1996.
- The Carver’s Art: Crafting Meaning from Wood. Lexington: University Press of Kentucky, 1996.
- Piled Higher and Deeper: The Folklore of Student Life. Little Rock: August House Publishers, 1995.
- (ed.) Creativity and Tradition in Folklore: New Directions. Logan: Utah State University Press, 1992.
- (ed.) American Material Culture and Folklife. Logan: Utah State University Press, 1992.
- (ed.) Folk Art and Art Worlds. Logan: Utah State University Press, 1992 (with John Michael Vlach).
- Piled Higher and Deeper: The Folklore of Campus Life. Little Rock: August House Publishers, 1990.
- American Children’s Folklore. Little Rock, August House Publishers, 1988. Annotated Edition, 1989.
- (ed.) Consuming Visions: Accumulation and Display of Goods in America, 1880-1920. New York: W. W. Norton, 1989.
- (ed.) Folklife Studies from the Gilded Age: Object, Rite, and Custom in Victorian America. Ann Arbor: UMI Research Press, 1988.
- Old-Time Music Makers of New York State. Syracuse: Syracuse University Press, 1987.
- Grasping Things: Folk Material Culture and Mass Society in America. Lexington: University Press of Kentucky, 1986.
- (ed.) Folk Art and Art Worlds. Ann Arbor: UMI Research Press, 1986 (with John Michael Vlach).
- American Folklore Studies: An Intellectual History. Lawrence: University Press of Kansas, 1986.
- Chain Carvers: Old Men Crafting Meaning. Lexington: University Press of Kentucky, 1985.
- (ed.) American Material Culture and Folklife: A Prologue and Dialogue. Ann Arbor: UMI Research Press, 1985.
- (ed.) American Folk Art: A Guide to Sources. New York: Garland Publishing, 1984.