Use Business Architecture to be Successful in Emerging Markets

In the Gartner article CEO Survey 2012: Use Enterprise Business Architecture to Expand Into New Markets and Geographies, it discusses how enterprise architects can better define how the business integrates with IT in order for the organization to be successful in emerging markets. The article recommends the following:

• Develop a future-state anchor model to communicate the future state of the business and inform business architecture.
• Review and update the business architecture components to understand the impact of future expansion efforts.
• Include people, financial aspects, organization and business process dimensions in business architecture.
• Leverage business capability modeling to understand the higher-level concerns before delving into business process modeling.
• Model the business operations of IT and the business.
• Leverage the enterprise context to guide the development of the future-state business architecture.
• Focus on the future-state business architecture and only enough of the current state to understand the gaps.

The article also states that one of the biggest challenges for enterprise architects is that most of the time they report to someone in the organization who is in IT. In order to assist with being successful in emerging markets, enterprise architects need to focus more on business architecture and the business context by defining multiple aspects of business viewpoint stakeholders, financial funding and profitability, organization, and process dimensions.