mug with unicorn

Personal Branding: Avoiding the “Ick” Factor

It occurs to me, as we move into constructing Social Media Profiles, that we may be missing a vital part of the personal branding puzzle.  Or at least, maybe I haven’t emphasized this part enough in class.   That vital part is authenticity. Personal branding is, as Lorrie Thomas Ross says, less about being self-centered and braggadocios, and more about educating and communicating.  Maximizing exchanges. All this leaves out an…

Interview Follow-Up Messages: Best Practices

Have you ever made a mistake in a job interview?  Said something you wish you could take back?  It happens all the time, but according to Beth Braccio Hering,  there are ways to recover from embarrassing mistakes, even if you don’t realize the mistake till after the interview is over. That’s when she says you can use your thank you or follow-up message.  If the mistake is fairly serious (no need to bring up a minor mistake…

ryan lochte

Arruda: What Ryan Lochte Can Teach Us About Personal Branding.

“On August 14, 2016, Lochte and fellow Olympian Jimmy Feigen claimed that they and their fellow U.S. swimmers Gunnar Bentz and Jack Conger were robbed at gunpoint… we later learned … that Lochte’s story was fabricated (or, as he claims, “over-exaggerated”).” We all make mistakes.  Whether or not we own those mistakes can make the difference between recovering or tanking our personal brand. Read William Arruda’s “What Ryan Lochte Can…