The Curse of Knowledge

Many sensible strategies fail to drive action because executives formulate them in sweeping, general language. –The Curse of Knowledge [...]

Proofread Like A Pro

Minor mistakes can generate major consequences.  Proofread like a pro with these tips from Lifehack.      [...]

Four Ways to Write a Sentence

Did you know there were only four basic sentence styles in English?  They are the Simple, the Compound, the Complex and the Compound/Comple [...]

The Irresistible Power of Storytelling

People think it’s all about sex or humor or animals, but what we’ve found is that the underbelly of a great commercial is whethe [...]

Communicating Authentically

“Polite society teaches us to have better manners [but] how to you make great decisions when no one is telling the truth?” ̵ [...]

5 Things Steve Jobs Can Teach Us About Writing Emails

Just before the release of  Apple’s first IPad, James Murdoch of NewsCorp and Steve Jobs exchanged a series of emails negotiating an [...]

How to Write a List

Lists in professional and online writing help us organize our thoughts, display the hierarchy of our information, and increase the readabili [...]

Love Your Emails

We don’t often feel love when we open our in-boxes. William Arruda tells us how to write emails that people will look forward to in &# [...]

Personal Branding: Avoiding the “Ick” Factor

It occurs to me, as we move into constructing Social Media Profiles, that we may be missing a vital part of the personal branding puzzle.   [...]

Arruda: What Ryan Lochte Can Teach Us About Personal Branding.

“On August 14, 2016, Lochte and fellow Olympian Jimmy Feigen claimed that they and their fellow U.S. swimmers Gunnar Bentz and Jack Co [...]

Student Report Snags Big Payoff

One of my former students used her Engl 202D recommendation report to snag a $25,000 donation.  The donation offsets travel expenses for la [...]
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