The Axle: (what should the viewer understand?)
Rita’s is giving out free water ice for the first day of spring.
The Riders: (best people to tell the story)
Rita’s water ice employees
Owner of Rita’s
Residence of State college
The Spokes: (memorable moments)
B-roll of people in the long line for the free water ice
Employees serving water ice
Customer’s reactions when receiving water ice
The Rim: (beginning middle and end to the story)
Beginning: Start with video of people waiting in the long line for water ice.
Middle: Employees serving water ice and the manager of Rita’s speaking about the business on the first day of spring.
Ending: Customer’s speaking about their reactions from the free water ice.