Newspapers are rapidly dying out, but not the news industry altogether. Physical paper copies of newspapers are being phased out, but the news industry is moving to online platforms. No one has the time to pick up a physical newspaper, read it, and flip through the pages to see the sections they want. Our lives are becoming more immersed with technology, and the news industry needs to catch up if it still wants to be relative. Apple has found a way around this issue. It unveiled the news app in 2015, but on March 25, 2019 it received another major update. ““News seamlessly delivers the articles you want to read in a beautiful and uncluttered format, while respecting your privacy, because Apple doesn’t share your personal data,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We already have nearly 20 publishers representing more than 50 titles joining us, including Conde Nast, ESPN, The New York Times, Hearst, Time Inc., CNN and Bloomberg.” (Jacksonville, 2015). Now users can pay $10 a month, and read absolutely anything they want, including major newspapers such as the Wall Street Journal and the The New York Times.
Yes, newspapers can be found online, but who wants to take the time to open up their laptop and go the website? With the news apps on iPhones and iPads, news can be accessed anywhere from the kitchen table to the train on your morning commute to work. National and global news is now just a tap away, and can be accessed in the palm of your hand for a simple price of $10.00 a month. This is only a little bit more than the subscription of one newspaper per month, but now you have unlimited access to anything. Apple also used this concept with their Apple Music streaming service, where $10 a month gives you unlimited streaming. The only limitations would be that an internet or cellular connection is required to access the news. One possible recommendation for improvement would be to have a student discount like Apple has for Apple Music (for college students, they would pay $5 a month instead of $10).
This is a very good move for Apple. They are already into the music streaming business, and news is another major industry. This would appeal to a larger audience, as people who are older tend to read the news almost every day. Apple revolutionized the way we view news.
Jacksonville. (2015). Apple Unveils News App for iPhone & iPad. Entertainment Close-Up. Retrieved April 8, 2019, from https://search-proquest-com.ezaccess.libraries.psu.edu/docview/1687286742?OpenUrlRefId=info:xri/sid:summon&accountid=13158.