Introduction
Caffeine is a new broadcast company focused on the creation and distribution of live, interactive content. The social broadcasting platform makes it simple for people to create their own shows and watch new interactive content with friends. It features content like gaming, sports, & entertainment from partners like FOX Sports, ESPN, Big East Digital Network, DreamHack, Riot Games, and top entertainers, athletes, and gamers.
Analysis
What make Caffeine so different from twitch (a rival streaming company) Viewers conversations and chat are onto the caffeine live stream itself, which means viewers can easily interact with other conversations without having to monitor the stream and chat, and streamers do not need multiple monitors jus keep an eye on alerts, chat and live activities. Another difference is allowing users to broadcast from PC game broadcast software, browser webcams, and the caffeine app without any configuration. A Couple things that go wrong with the app are Constant Network Issues, the app not launching correctly, and as soon as you make the account you have to choose a worthy username that you are going to stick with and not change because caffeine doesn’t allow you to change a username. So if you make your name teddybear123 and you decided it’s childish, caffeine won’t let you change it. Caffeine is masterfully designed to enable creators in all fields to connect with their audiences in the best way possible.
background
Two former Apple TV designers Ben Keighran and Sam Roberts formed caffeine in April 2016.
Ben left Apple to create a company that would fundamentally change the way it creates, consumes, shares, and monetizes live content. They raised 46 million dollars to start the company.
Personal Opinion
When I was using the app, just by looking at it, I like how put together the app was. I never even heard of the app caffeine. Caffeine struck my attention when I was on twitter one day and a notification pops up on my phone saying drake signs a multi year partnership deal with caffeine and then I thought to myself what is caffeine. Not only did drake sign the deal but he is also a big fan of battle rap and I love battle rap. Battle rap is a hip hop culture where you use metaphorical terms and phrases without a beat and the culture has been on the rise lately. So for drake being a big fan, he has given battle rap a home. Twitch could never do this. I think in the future caffeine is going to pass twitch in the best live streaming service. Famous celebrities like Drake, Offset, Dojacat, Cartoonz and others are already using the app for their self entertainment.
Reference
https://www.theverge.com/2019/10/24/20930549/caffeine-twitch-offset-fox-disney
https://www.caffeine.tv/?gclid=CjwKCAiAhJTyBRAvEiwAln2qB4TFiFiluAZxIRNtbHoVC_NyvdhxQi639oaMYh42raFIKO62hMo96RoC5IcQAvD_BwE
https://variety.com/2018/digital/news/caffeine-apple-tv-execs-funding-live-broadcasting-1202682809/