Business networking app, Invitly, brings like-minded people together for business purposes, creating a more exclusive interaction with one another. Business founders, Alexander Bregman and Karim Benaissa, explain that their motivation for creating the Invitly app was “to make professional networking less daunting, accessible and enjoyable.” Different than other business networking apps, such as LinkedIn, the Invitly app gives users the opportunity to invite up to 5 professionals in their area to coffee, lunch, or dinner to discuss business ideas and innovations. The significance of its purpose lies in its ability to connect people in the real world to not only establish a sense of comfort within the group, but to kickstart projects quicker and among professionals with like-minded ideas. The process of matching and meeting business professionals is both easy and simple: after creating a profile card, the app will select profiles based off your desired characters within your geographical area. Also, it is possible for people to connect with others without having to find their profile; the “Community News” feature allows other people within your community to see your posts and connect that way.
While the app provides greater exclusivity than other business apps that are broader and more overwhelming, its specificity to connecting people with others in their area prompts some limitations. For instance, users have had problems matching with people in both their desired industry and within their proximity. Therefore, if people are unable to access matches, they will be unable to connect until they are able to find users in their geographical area. However, if users are unfamiliar with the app or unable to filter matches that meet their desires and availability, the Invitly app’s website maintains a blog that informs users on how to launch a new business, networking tips, and showcases new business opportunities.
Overall, while the Invitly app has its limitations due to its purpose of connecting like-minded business professionals, it provides people with innumerable opportunities to not only start new business ventures with others, but to build up their networking tactics as well. With society’s growing new technology, the app has a stronger ability to filter more specific and accurate matches for people that can change the entire course of their professional endeavors.
References:
(n.d.). Invitly App and its benefits – a new way to network and net-worth. Tech Calibre. https://www.techclbr.com/2018/11/26-invitly-app-download-18282.html
invitly | Networking with an objective | FAQ. (n.d.). Invitly. https://invitly.co/faq