The axle: My story would feature the brand new Aldi grocery store opening up on Atherton street. It will be the first Aldi store to hit Centre county and it is set to open at the end of this month!
The riders: The best people to tell the story are consumers that are excited about the new Aldis, the Patton township board members who approved of the construction, and the Aldi’s crew members who will be starting their new career at this store
The spokes: For nat sound, there could be the sound of a cash register and typical grocery store hustle and bustle. Or, I could get construction noises from the site. For the stand up I could go tell this story by the construction site on Atherton street. It’s probably near finished since it’s opening in 2 weeks.
The rim:
Beginning: Announce the opening of Aldis on Atherton Street on October 28th. Give the viewers the location of the new store and explain that this is the first one to ever open in centre county.
Middle: Explain what an Aldis is for those who do not know, tell a little about the store. Aldis is known for offering discount prices and cost-efficient options. It’s quickly becoming one of the top grocers and is expected to be 3rd in the nation next year.
End: Show the impact that the opening of this store will have on local residents. Insert interviews. Now local residents will have a new place to shop that offers great prices and fresh food. For others, this store means that they will now have a job. Aldis has a very good reputation for places to work. I could also look into if they are looking to hire and if so I could advertise some of the benefits that come with the job/ salary/ etc.