Axle: My weekly story idea will focus on Centre County elections for 2021, where candidates for municipal, county and school board seats will be elected. The most important part of the story is that it will act as a reminder for voting.
Riders: The best audience for this story is Centre County residents who are eligible to vote. Anyone who is involved in PA government might also take interest in this story.
Spokes: I would get footage of the various places that you can cast your votes in Centre County. I would have my VO include a list (churches, schools, campus, etc). I would eventually do my stand up outside of a popular polling area and emphasize the importance of local government and voting in local elections.
Rim:
Beginning – I would start the package off with relevant information about the election and what the positions are for. I would then start to show the B-roll of various polling places, like Centre County churches and schools. Including stats like how many residents Centre County has as well as how many candidates are on the ballots.
Middle – The middle of the story would include an interview with someone who is running a polling location. I would ask them how important local elections are and what they can do for the community. I would also include some of the most relevant issues/candidates during the middle of the package. B-roll footage of people entering and leaving the polling location would be playing while my voice over plays.
End – The story would end with my stand up, in front of a polling location. If possible, I would get video of me entering the polling booth and voting myself. As I tell people how important it is to vote in elections, it would be best to show me voting. I would conclude the story with any deadlines or dates that are relevant to polling.