Background:
TikTok has been a trending app for a while now but what keeps it trending? TikTok merged with the app Musicly before becoming its large empire. The app has over two billion users scroll through their for you page. This page is specially made for the user. TikTok sees what the user engages in and gives them a “feed” of what they would want to see. By constantly seeing things that interest you and keeping you engaged it makes you not want to leave the app. Especially during the COVID 19 pandemic TikTok became very popular since people were isolated and looking for fun.
Analysis:
Most of TikTok is comprised of a younger audience. Roughly 50% of users are under the age of 35 and 32.5% are between 10 and 19. TikTok engages this audience because of the short videos that can be max 60 seconds or some users have a max of 3 minutes. Since younger generations have a short attention span these videos appeal to us. I know personally, I have an extremely short attention span before I get distracted. I love and use TikTok all the time because of how many different videos I can watch in such a short time. Creators also use the app to advertise their businesses. Since younger audiences don’t like advertisements, making fun videos to showcase their product or company will catch the viewer’s eye. Also by seamlessly integrating it into their feed, they won’t scroll past the advertisement most likely because it will look like the average video they watch. This is what keeps users on the app because of the array of videos that are forever new and changing.
Conclusion:
Since young audiences have shorter attention spans they want to see quicker information unveiled to them. This makes TikTok the prime app for them. There are quick cuts in the short videos which makes it fasted pace and keeps your attention. Being that their feed is personalized to them it also keeps them engaged and they will most likely not see much that is disinteresting to them. There are also an endless amount of videos to scroll through which users will find themselves on the app for hours. TikTok is simple to use and many companies and creators use this to their advantage. Many use this as a full-time job and have made millions from this social media platform. This app will continue to be the trendiest app unless something comes out that is more personalized for the user. But for right now TikTok will stay on top.
Sources:
https://variety.com/2021/digital/news/tiktok-app-entertainment-bryan-thoensen-1235103889/