The Axle:
Yogurt Express is closing down for good after 29 years in business.
The Riders:
Yogurt Express owner Steve Huber, frequent customers, owner of Kiwi, the neighboring rival frozen yogurt store
The Spokes:
B-Roll footage of the store itself (showing how empty it is), B-Roll of the long lines at rival froyo store Kiwi
Interview with Steve Huber about why he is closing his business, financial problems, how he feels about the closing, what it will mean for him and his family
Interview customers about their reaction and feelings towards the shop closing
Interview Kiwi owner about what Yogurt Express closing means for his business, how he feels about it personally
Get nat sound of door closing (symbolic of the store closing for good), the frozen yogurt machines, cash register
The Rim:
Beginning: Start with footage of the owner serving frozen yogurt to customers and show the facial expressions of both the owner and the customers. While this is being shown, have standup of anchor saying that the store is closing.
Middle: Transition to interview with the Yogurt Express owner about why the store closing. Afterwards, cut to interview with customers about how they feel about this. Next, use footage of long lines in Kiwi to transition to interview with Kiwi owner.
Ending: End with interview clip of Yogurt Express owner talking about how he feels about store closing. Finalize it with B-Roll footage and sound of the store’s door closing.