In today’s highly politicized culture, one cannot avoid the topic of healthcare. Often Americans hear the debate surrounding quality, affordable healthcare, but it begs the question, which one is the more pressing issue, the quality or affordability of medicine in the United States? Currently, western medicine focuses on how white, males present various diseases. In a country as diverse as the United States, diverse medical diagnoses are needed to ensure the best quality of care for all American citizens, no matter their race, gender, or ethnicity. On the other hand, millions of Americans struggle to afford life saving medical treatments and medicines. Johns Hopkins’ ‘The Promise of Medicine: How far would you go?’ ad addresses the commonplace of inadequate health care throughout the United States by highlighting their medical prowess as the future of medicine. In contrast, CareFirst Health Insurance launched their 2015 ‘Live Fearless’ campaign, which promised CareFirst card holders affordable healthcare that was accepted with ‘most’ healthcare providers. While both ads try to address the overarching issue of poor healthcare in the United States, each ad focuses on one aspect of the issue: affordability (CareFirst) versus quality (Johns Hopkins).
Source: https://digitalismedical.com/wp-content/uploads/2021/08/color-johns-hopkins.jpg.webp
Source: https://www.globenewswire.com/news-release/2015/09/14/768086/35947/en/photos/357251/0/357251.png?lastModified=12%2F09%2F2016%2023%3A57%3A58&size=3
Outline For Speech
I would first explain the background behind the two ads and then analyze how each add establishes credibility with their intended audience. I would highlight the modes of appeal used as well as underlying messages being presented in the ads before concluding with a re-emphasis on the purpose of each ad.
I like how you took your idea and speech about quality in US healthcare and then twisted it so that you are comparing these big picture ideas of affordability versus quality. Looking forward to reading your essay!
I like how you split your images into different categories, but still making sure to refer back to the main point that you are trying to present. I know your essay is going to be great!
I really love the two images that you used, so similar yet different through just the position of the people in them. You also have a really good connection to tie the artifacts to your overall point of your speech. I can’t wait to read your essay!