Telsa has been a consistent news and media spectacle as should be expected from such a flashy and new venture type of company. The risks they are taking may not have been perceived when they first laid out their business plan. They went for shock and wow to pull people in with their new technology especially with their line of vehicles. This may have backfired as the technology they offered is slightly ahead of our time.
AUTOPILOT’S INEVITABLITY
The auto pilot driving mode offered in Tesla vehicles is both revolutionary and frightening in the market today. It is the next step for vehicles both for personal car use and the service industry. It is frightening to look at this in both terms of job loss and in terms of collisions. The reason the news is so infatuated with autopilot crashes is because of the human’s distrust for computers. We as a society loved the idea of self driving cars it sounds high tech and fancy yet we hesitate to trust the car completely. Even though there are over 3,200 car crash deaths per day and the average driver is most likely distracted by something in their life as soon as they enter the vehicle we will still distrust the car. Once a first to enter market competitive advantage strategy, now the auto pilot play is back firing. Every time there is a Tesla car crash regardless of how it happen the news will blow up the story and Tesla stock will drop.
ENERGY SECTOR SAVIOR?
Tesla made an acquisition last year of a solar company called SolarCity, with the intention to go into the solar panel and solar energy storage market. Tesla no longer sold just cars and is no longer called Tesla Motors, Inc. but now Tesla, Inc. to remind people of the initiative to enter the solar power market. This push has had less media coverage yet a greater impact of the globe than any other project by Tesla so far. Tesla powers much of Puerto Rico, they have built energy systems for remote islands and built the largest battery on earth for the Australian government. Not only big contracts such as these but also personal use for the average family. Sales are increasing and Tesla, is now creating more power through solar energy than all of the power being consumed by their electric cars.
Although auto-pilot has had troubles in the past i have nothing but high hopes for the future of Tesla as a company.
https://www.cnbc.com/2018/04/02/tesla-shares-are-tanking-for-several-reasons-including-a-big-recall-and-more-questions-about-autopilot.html