Reliance on Technology: You may not realize it, but technology is EVERYWHERE in our lives! Technology has been integrated into our society and has become a major part of our daily routine, especially our handheld devices. For example, I carry my iPhone with me everywhere I go as it stores everything I need. […]
COVID-19’s Impact on Marketing
COVID-19’s Impact: The global pandemic has been impacting us since the beginning of 2020, and its impact will be felt for future generations. It caused business strategies to change as lockdown restrictions were put in place, and the pandemic definitely caused financial turmoil. Companies had to layoff employees, cut down on spending, and research […]
Improving Leadership and Communications Skills in the Business World
Why Are These Skills Important? Communication is a key skill as it allows you to build relationships, solve problems, present innovate ideas, and demonstrate strong leadership. Communication and leadership go hand in hand. In the business world, communication and leadership are constantly sought after. How To Improve These Skills: According to Forbes’ “15 Practical […]
How Sustainability Impacts Marketing Stratgey
What is Sustainability? Sustainability can mean a lot of things, but to a business student, it means to have your business utilize resources wisely and follow environmentally friendly practices in order to maintain long-term growth and profitability. Sustainability & Marketing: Sustainable marketing is all about aligning your marketing strategy to promote products and services […]