There are many different ads that I am considering using for my rhetorical analysis. Below are a few.
This ad was very moving to me when I saw it. A lot of factors play into why the rhetoric of this piece is so strong. For starters, the kairos of the ad is blatant when the ad states that “It’s not happening here, but it is happening now.” This ad calls attention to the atrocities that are happening in the world at this very moment. The ad appeals very strongly to pathos, as the subject pictured in the image is a cute, lost looking kid, who appears to have absolutely no idea why he has a gun in his hand. This appeals to the idea of a loss of innocence, which is likely to strike right at home for a lot of people. This ad also appeals to ethos in how it uses the glass in the image to make it appear as if the kid actually is there, which reinforces the idea of just how real this problem is in today’s world.
This is a very eerie advertisement which discourages driving while you are overtired. The advertisement appeals to pathos because of the car on the upper eye lid which is approaching the family on the bottom lid as the eye closes more and more. People can see what the sad outcome would be if the eye was ever to fully close. This appeals to logos because people know that it is almost impossible to fight sleep when one is overtired and dangerous things can come out of that. The ad appeals to ethos because most people know of many accidents that have happened before because someone fell asleep at the wheel. There is not much of an appeal to kairos here, as this is an ongoing problem that needs to be prevented, but can never be fully solved.