This past week I stumbled across another excellent example of how content analysis gets put into practice in order to produce knowledge that helps us better understand our media landscape and, more specifically, the prevalence of certain kinds of images and narratives. Below, you’ll find a link to a recent research published by The Geena Davis Institute on Gender in Media and TENA that is the “first global study to systematically analyze representations of older adults, with a specific focus on women ages 50+ in entertainment media.” The report, which documents highly stereotypical representations of older women in media, is entitled, “Frail, Frumpy and Forgotten: A Report on the Movie Roles of Women of Age” (October 2020). Click on the image below for the link.
