RCL 6: “Bare Bones” Logos and the Curious Case of the Bumper Sticker

Abortion for many years has been the heated center of a debate in America, dividing up candidates and families alike. People on both sides of this issue choose strong and often harsh arguments to make their respective points. As time has gone on, this debate has become more and more contentious, and both sides do whatever they can to get their point across.

Logos is used to persuade and make arguments sound more reasonable, however the tendency to strip down logos to a “bare bones” version can lead to points that often come off as ridiculous and even upsetting. A good example of this tendency is a pro-life bumper sticker that is currently for sale online which states, “One half of patients who enter an Abortion Clinic don’t come out alive.” It seemingly uses logos through an unsupported and quite possibly fake statistic. The logos used in this bumper sticker is not as much logic, as it is a call to consider the nature of an abortion clinic.

The “fact” that is put on this bumper sticker urges the viewer to take what they presume happens within the confines of an abortion clinic and consider it in a new light. The creators of the bumper sticker want viewers to consider all of what they beleive are the worst parts of an abortion clinic and throw it in the viewers face with a harsh and critical conclusion. Whether or not the actual logos on the bumper sticker is factually correct does is not of huge importance for the overall effectiveness. Instead, it is used more to invite assumptions and conclusions from the viewers about the way abortion clinic operates and the results of these operations. The phrasing is so harsh, shocking, and to the point that even the lack of factual accuracy contained in the words still gets the point across to the viewer.

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