The Politics of Advertising
- Read – Naomi Klein, Chapter One in No Logo. Here are some reading questions for the chapter that you might find helpful.
- Read – Sut Jhally, “Image-Based Culture: Advertising and Popular Culture,” in (eds) Gail Dines and Jean M. Humez, Gender, Race, and Class in Media, 3rd Edition (Sage, 2011), pp. 199-203.
- KEYWORDS – Advertising, Branding, Ideology, Hegemony, Consumerism, Capitalism
For further reading & research: