Corporate America definitely has a stronghold on the media. Journalists claims to be objective when writing their stories, but it all actuality, they write exactly what they are paid to write and claim it to be objective. If they actually write what they believe, their defiance could lose them their jobs.
The reason for this pressure and persuasiveness of corporate America is because they own most of the media as it is. Only a few companies own the majority of the media in America and because of this, only the things that the companies want the public to know will be run will run, and the editors have no control over the stronghold that the companies have over them.
The Parenti article also talks about the strong relationship between the media and the government. Journalist strongly rely on the government and politicians for jobs, because there are always things happening on capital hill and at the state levels as well. Of course, this job opportunity comes with a deal. If the journalists that work for the government and closely with the government do not comply and remain loyal to the government, they can immediately lose their access.
There was a documentary I watched in another class about the Collegian called The Paper, in which something very similar to this happens. The girl who was reporting about the football team had been allowed access to talk to the players and had asked them controversial questions about the practices, the coaches, and the other players. When the girl ran the story with the answers she received from the players, it was very controversial and she then lost her access to the players completely, and all of the players were specifically told not to speak with her.
In that situation, there was an unspoken agreement between the Collegian and the football team. The fact that she was allowed full access to the players and the coaches meant that she would, in turn, write positive articles about them. When that bond was broken, she was denied access. That is why these journalists write exactly what they are told, because if they act out of line and write what they feel would be objective, they could lose the access that they have to these reliable sources they rely on. In the government, they journalist are loyal to whoever they are writing for, because along with losing accessibility, their names could be tarnished as well.