In the article ’’ Girls with a passion for fashion’’ , by Mathew P. McAllister, the ideology of having products that are being consumed by children that has a very big effect on them like The Bratz. As McAllister mentioned that this social construction for children and the commercialization of their culture isn’t something new, […]
Media Manipulation on the Youth
This weeks readings centered on children and media. Children play a role in media consumption just as much as, if not possibly more than adults. Especially this day and age, the use of technology is starting younger than ever before. Children have iPhones and social media accounts far younger than previous generations. Their exposure to media […]
Megastars and their Effect on Child Consumers
The two readings this week made me start to think in terms of what affected my buying choices (or my parents) and what media or celebrity influences I allowed to influence me growing up. Banet-Weiser’s article, “Home is Where the Brand Is” used the example of Hannah Montana and Walmart’s collaboration and the popularity it […]
Bratz Mania
The article “Girls With A Passion For Fashion” hit close to home for me and immediately caught my interest because years ago, I was that adolescent girl who wanted everything that had the “Bratz” name stamped on it. There were two points of this article that really stood out to me and made me think […]
CHILDREN AND MEDIA: The Consumer Culture of “BRATZ” Dolls
This week’s reading by McAllister, Girls With a Passion for Fashion, raised some very thought-provoking questions about the consumer market of young girls (aka ‘tweens’) who have bought into the brand of BRATZ. BRATZ dolls raised controversy in the consumer world over their fundamental campaign, which advertises small bodied dolls with large anime-like eyes, giant full […]